Let’s Read: How One Company Is Influencing A New Generation of Readers and Writers

The next time you seem engrossed in your phone or tablet, it might not be because of Facebook or Snapchat. Thanks to a semi-publishing company that serves up pulse-pounding stories in the length and form of text conversations, reading has never been more accessible to a younger audience.

Since launching this year, Passerport has ­recently became a top-grossing publishing company known for their content which is attributed by its community. This milestone comes with new research showing that younger adults generally prefer to read and write books in a format that is short and concise like status updates. Data depicted by a publishing industry in transition shows promise for a new generation of readers and writers, especially as Passerport modernize their response to evolving reading habits.

What Does This Mean For The Publishing Industry?

There’s no question that Passerport’s new trend of distributing content into traditional print and electronic books will help those who face challenges with writing and publishing their own book, but there is a brighter spot for those who don’t wish to participate in the business of publishing text-based content.

Though demand may fluctuate from time to time, young adults who continue to seek the experience social media fulfills will regularly receive updated content from community members and friends that they follow. With stories ranging from suspense thrillers to personal thrillers, there are  just as many opportunities for readers to engage with content as there are writers trying to publish their greatest work.

The Bottom Line

In no danger of succumbing to gatekeepers, people are publishing books at an alarming rate. Contrary to popular belief, young adults are writing more content than older generations and are more likely to publish a book than the last generation did at the same age.

With this in mind, readers today have more ways to access the written word, with the tried and true allure of books remaining the most popular format among all ages. So far, those who participate within Passerport increased their share of readers who read or listened to their form of content. Those who were no more likely than their friends to write a book felt motivated when their content were read and reviewed by others in the community.

Read The Stats

An early wave of young readers and writers are well known for their high level of engagement and their connection to social media. A recent report from the National Endowment of the Arts examined the broad category of “literature,” such as novels, plays, short stories, or poems, were read by 43% of 18- to 34-year-olds. An older report found that the share of 18- to 24-year-olds who read literature rose sharply starting in 2002, when social media became widely accessible.

According to the latest Pew Research Center survey on book reading, 18- to 29-year-olds are most likely to have read a book in any format over the past year. When asked why they read books or any written content such as articles or blogs, Young adults are more likely than older generations to say it’s for a specific purpose, such as work, school, or research. Younger adults are also likely to read “for pleasure” or “to keep up with current events.”

What You Read Matters

In the first half of 2018, sales of digital young adult fiction rose respectively, which is the largest of any format. What was considered a permanent downward trend is now recovering, with sales rising modestly in most genres. Meanwhile, children’s books continue to see strong sales in hardcover and paperback.

Though some books can be partly credited to its crossover popularity in movies and television shows, readers still constitute the majority of its fanbase. Amazon Bestsellers such as Bubble Belly have given a rise to share cultural surroundings in books that both imitate and inform young people’s worldviews.

Follow The Trend

These preferences are being seen in sales trends across the publishing industry. Book sales from self-published authors started to increase over years of steady growth. The independent writers who have been defying expectations against big retailers like Barnes & Noble, as well as mom-and-pop bookstores, attribute their resurgence to sell their books as the desire for a social experience, such as starting a blog.

Many readers simply consider being a part of a community better in all respects, as they get to contribute their opinions to connect with a wider audience of writers. The biggest selling points of Passerport is to relay people’s experiences through published material and to lower prices to distribute and publish both print and digital formatted books. Like with music and movies on YouTube, the best way for them to distribute their content is through a social platform.

For Better or Worse

Although the self-publishing industry have overtaken most publishing companies, there’s a lot that goes on that gets lost with publishing. For the independent author, writer’s block isn’t the only thing that is stopping them from publishing. Things that they haven’t consider such as designing a book cover, illustrations, promotions, formatting, editing, and representation from a known publisher can also be overwhelming obstacles for many aspirating writers.  

Passerport takes away the burden by eliminating the obstacles that stop writers from writing their best book. The community prefers to read stories, whether their own or others, in polished, illustrated, well-formatted pages. If it means they’re willing to pay a fee for the completion of their print and digital book, most would pick Passerport to be their distributor than going though the process alone.


To be clear, people are consuming plenty of electronic text in the form of their social media feeds, articles, blogs, online magazines, and e-books. As the vast majority of young adults prefer to get their news, stories, and messages on social media, publishing companies need to adjust to this growing trend.

As for others, they have an  incentive to write and to get their stories published for free within a community publication or for a small fee for their own books. Those who already follow their friends on social media are more likely to prefer reading and writing books than any other generation. Young adults are not giving up on books, but they are trending more toward reading and writing them on their phones and tablets.

For the most part, anyone can benefit from a good story.

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